Digital Marketing Tips For Tractor Dealers

So you finally think you have your whole digital marketing guide in order, yet you not getting those hits or leads. Think again! Digital marketing goes far beyond creating social media presence. Tractor Dealers has created a quick guide to help you make sure your marketing is on track.

1. Website

So your “web developer” finally has your website up and running andyou think you ready to go. Time to think again. With over 1.7billion websites available internationally the main question is how well does your website rank. Have you tried a quick search for used tractors or used heavy equipment and seen on which page your website ranks. Here are some quick facts:

• According to multiple studies, only 25 percent of users go to the second page of search results. That means 75 percent of users stick to the first page of search results.
• The three-click rule or three click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks.

So if your website is ranking high enough without paid advertising its time your reconsider your digital marketing strategy. And if you don’t have a website remember in this digital age with fraud and scams most buyers will do their research before trying to contact you 

Social Media

For many people having a huge social media following is the key. However this only works when your target is branding or you have a popular product that is needed by a wider market. Always remember the following:

• One interested buyer is worth more than 40 000 fans without the capacity to actually purchase your product.
• Posting and sharing have very little effect if you are not getting your targets attention and if there is no action on your calls or there is no engagement with your posts (N.B check your advertisers posts. Having their staff click like and share instead of end buyers is not worth your time)

• Research their supposed reach. Some websites will claim the ability to give you thousands of views yet their rankings are low. Use a tool such as Similar Web to verify real hits and viewers.
• Understand the pricing structures and compare them to similar websites for the best deals.
• Selling your products shouldn’t cost you an arm and a leg nor your time. Many service providers will let you sign up and advertise free without the delays of calls and additional upsales.
• Check the website quality. How easy is it to add your equipment or to search for for equipment.

Please note Tractor Dealer stats may not be publicly available as a startup business, howver unlike competitors our target is to rank you high for your specific products.

Paid Advertising

If the majority of your advertising is based on paid ads then your marketing strategy needs to change. if your website doesn’t rank for keywords without you paying then you have a problem.

• Paid advertising should be a short term solution whilst you grow your website posiioning via Search Optimization.
• Ensure your ads reach the right people at the right time. Selling a tractor to a high school kid might not be your target. Ensure you check your analytics and undertsand what time, what gender, what age groups and other demographics your targeted clients fall under.

Need a customized service to improve your marketing o get your marketing setup. Email [email protected] today and let us help you grow your digital marketing